Often people I talk to are so frustrated with their marketing, their website or blog, they just want everything new, and they want someone to take it over for them.
Before moving on to something new, it’s helpful to consider a few questions first. When I cover these with a new client, the best solution typically becomes clear to both of us quickly.
What is it that you care about, in this business? What do you want to do?
Who is your next customer (conceptually)?
What do they care about?
What is the story they told themselves (about the world, about this area of life) before they knew about your business?
How do you encounter him in a way that he trusts the story you tell him about what you have to offer?
