Are we doing this because it’s better…..or because we can?
It’s simple, but we get stopped there all the time.
Just because you Can do something doesn’t mean you should, and just because you don’t know how to do something, doesn’t mean you shouldn’t.
Marketing is powerful when the message is clear and it matters – to you and to the potential buyer. Doing a bunch of stuff that sounds good but doesn’t matter to anyone just dilutes what really does.
We often think in terms of bigger is better, and more is better! But it’s not true. What if we all thought in terms of what really mattered, and then just did that?